When you’re blogging and copywriting at the same time, what do you sell? What’s the big idea?

At the tippy, tippy top —>> there’s self-transcendence.

Enlightenment, if you will.

Damned if you don’t.

Just kitten.

Show Me The Pay Off. What’s the vista?

Anyone can hit rock bottom from a high horse or never get off the ground.

Before you can provide hope or self-actualize— we’re going to need to start at the bottom.

Yeah, I know. There’s lots of stairs.

Not sure what to write about when you’re combining copywriting and blogging?

Focus on things that save time, inform, or reduces effort.

Like a template. My blogging template? It’s free, and it does all three.

Your product or service can provide by helping humans avoid hassle, simplify, or reduce costs. People like to reduce costs as much as they like to make money.

Helping with those things is fundamentally a good idea. Youtube would rather you help people make money rather than reduce costs, at least as far as their making-money mindset goes.

If you can’t make your people money— then help them reduce risk, or connect with other people, places, and things.

You can up the quality. People with money like quality. People like integration because it helps save time, and that’s the universal thing we all don’t have enough of. Rich, famous, poor, or boring.

Still, there’s not enough time.

You can provide variety, organize all sorts of things, or appeal to their senses.

That’s what I’m doing with all these plants. The senses thing. I like them. The different textures. The freshness, the 50 shades of green. Plants are cool. I like plants. They appeal to my senses. Like the ocean, and the forest, and a good show.

There’s a few more ways to provide value by appealing to your clients emotions, but that comes after these functional elements.

Want to learn more about blogging and copywriting?

Get my blogging template here. It works because of reasons you don’t have to understand to implement.

See ya.