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The smell of salt in the air confirms you're pretty close now. The seagulls sound off—
One, two ... yup, definitely at the beach. Hold your french fries, Sally. We're totally gonna find a parking spot on the first try.
Not a real button, keep reading →
The "parking space mudra" is the ancient version of crossing your fingers for good luck.
I learned Mudras, yoga of the hands, when I learned how to draw the Om symbol. I had an affinity for the Om symbol, but I didn't get the whole meaning.
The Om Symbol stands for ... everything.
I had no idea. I thought it was just a 3, but with a tail. And the Om Symbol IS sorta ... just the number 3, but with a tail... It's also everything.
The tail isn't JUST for balance. The squiggly tail on the buttocks of the 3 is symbolic of "the dream state".
The part of life where you're just like ... doing other stuff, not thinking about the problem, you're just L-I-V-I-N.
did you know the
ohm symbol
Symbols have meaning.
Trends have ... energy.
We need both. Trends are liberal. Symbols are conservative. "Check this out" vs "This means this". Copywriting is in the middle. It's the big sister tasked with getting everyone to eat a meal together a few times a year despite polarizing differences.
Copywriting is a mix of everything in the Ohm symbol. You've got the point. The things holding you back. Stuff you're consciously & unconsciously doing. Things you're dreaming about while you're off playing hooky & fishing ... or whatever you do.
had real meaning?
Let's Do It
This is a story all about how. My life got twisted, up side down.
Okay, yeah, it's not. That's the Fresh Prince theme song. You know it because it played a lot. Repetition is a psychological trigger. There are scientific studies showing humans become more attractive if we see them more often. Seeing 10 photos of [Girl A] make her more attractive than seeing 7 photos of [Girl B]. It's science.
The Parking Lot
mudra
It's a two handed thing. Sit back, drop your doodads, and breathe. Palms up, make a fist. Release your thumb, pointer, and the bird. Now, put those three pads together. Breathe.
We're doing it
baby
Palms up.
Ring finger & pinky curled in.
Thumb, fore finger & middle finger touching pads. Breathe in & think about the result you want.
front row
parking
If it's Christmas at the mall, or summer weekends at the beach, maybe any spot will do. But the trick is to picture the result. Picture pulling into the free parking space. Picture them pulling out.
Picture Me
writing
Your website for you. Picture it complete. Beautiful. Converting. Okay, actually. Yeah, you totally got me. That's an ad for my full-service copywriting. Or you can learn & do.
Our Brand Vibes
confident
there are
plants
quirky
DEFINITELY
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