Today, on my keyword research shenanigans, I discovered a sparkly cove of words that feel like I can test a couple of questions on. Like can I create a content cluster for SEO? I want to collect some data points. Pretty sure I’ll have to master my G4 before I collect any data points. But I’m going to try to set it up.
Anyhoo, here’s where we’re starting:
Ubersuggest Keyword Ideas for: how to improve my English.
Ubersuggest is pretty cool because it allows for a one-time lifetime payment. At the time I made the purchase, I was pretty mad at monthly subscriptions in general, and was opting for the one-time option. Today, it is my only keyword research tool. Start where you are with what you’ve got.
What is a Content Cluster
Lettuce take a walk through the cactus garden.
When a gardener wants to create an entire garden while remaining water-wise, one thing they will look to is xeriscaping. A term coined in 1981 by Denver Water, xeriscape is loosely translated as “dry gardening”. One way to create an inspiring garden while remaining tactful with your water usage is to plant in clusters. We group like with like, and it makes it easier to establish a watering system. Furthermore, one cactus standing alone is not that impressive. But an entire garden of cactus? Grouped together aesthetically? That will give you something to draw inspiration from. So think of your content as cactus. Let’s plant them in a cluster so we can create a show and a watering schedule.
What can work as a Content Cluster?
Here are some numbers regarding the search terms for how to improve my English:
390 volume/ /$2 cpc/ /35 $ diff/ /58 SEO diff
Yeah, okay.
Here’s another for “how to improve my English speaking skills free”:
140 volume/ /$2.37/ /48 $ diff/ /20 SEO difficulty
Oof! That’s a big change. 20 SEO Difficulty seems easier to reach.
So then, there’s a bunch of 5s and 10s SEO difficulty. I feel like I could get some of those. They’re all variations on a theme:
“5 tips to improve english speaking” 10 volume/ /5 diff
“how to improve my English knowledge” 10 Volume/ /5 diff
“will reading improve my English” 10 volume/ /5 diff
“how can improve my English grammar” 10 volume/ /5 Diff
“how to improve my English in one month” 10 volume/ /5 diff
Another is with only 5 difficulty on SEO is “how to improve my English quickly” 10 volume/ /5 diff
This is in a particular situation— “how to improve my English essay” 10 volume/ /5 diff
Or a specific location— “how to improve my English speaking skills at home” 10 volume/ /5 diff
And a specific context— “how to improve my oral English” 10 volume/ /8 diff”
“how to improve my English essay” 10 volume/ /10 diff
It’s interesting.
How Quickly Can I rank for this content cluster?
If it’s your first content cluster, let’s pick the easiest one we can find. Sometimes finding a small success is as good as a big success beausse it helps you get on the path before you feel ready to be there.
How quickly could I rank for a 5 SEO difficulty rating?
I’m not sure. I bet faster than I ranked for a word on my niche store that was 67 difficulty. It took about 8 weeks. But I’ll admit, I tried pretty hard to rank for that word.
Let’s try to Content Clusters
I’ve heard that having clusters of content is good for SEO. It makes sense because if we write 5 things regarding similar topics, it will be easier to thread together. I can likely link to myself easier and Google will know that I’m really spending time writing about this type of content. It’s kinda where the term “niching down” comes from.
Content Cluster examples
If you write about bad binder behavior to people really into collecting and playing with Pokemon cards, you’re going to find it easier to rank if you create other content about Pokemon, too.
I’d like to try creating a cluster of content.
What is something you could easily write multiple pieces of content about?
I speak fluent English, so I can help non-fluent speakers with these tips. And Grammarly says I use a bigger-than-average vocabulary.
Indeed, I have an upper-middle-class English education, if nothing else. I like words and I’m testing this policy that I’m a writer.
I was sure I loved copywriting best, but might as well rule out loving content marketing more before I go all hard in one direction.
Here’s where we’re going:
We’re going to make a cluster of blogs around this keyword idea. Some info will be for native English speakers, some for ESL students, and I can find some enjoyment inside, plus allude to my fun future series on all the poetic devices I can find.
Question 1: If I do a series called “5 tips to improve English speaking” 10 volume/ /5 diff”, is that easier than doing a few from the list above? Better to rank high for one or medium for 3?
I’m planning to build a path from these to poetic devices.
I’ll link back to our business name when we hit onomatopeias. How exciting! It’s like I planned that blog before I named the biz or something!
Try a new poetic device every month?
Wow, what a great idea for a cluster series!
Off to see the Wizard.
See ya.
