So you wrote your first blogs and here’s your next to-do: Write 10 more. You can’t really start calling yourself a blogger until you’ve written your first dozen blogs.
But they can’t all be v-logs. This isn’t your diary. If you need to just write and have no one ever read it, write on 750words.com. Your first blogs will help you down the line if you write them on a related topic.
But to grow a blog, you want to set your expectations around writing a lot of blogs. When I was getting into the entrepreneurial spirit for the 4th time around, I was thinking: retail. (Silly me.)
What turned me away from retail was the idea that I had to buy 12 of everything. And also, the price breaks really start to come closer to buying a lot of something. A dozen dozen. 144. That’s a “lot” of something. That’s my blogging goal for what I like to call “Phase 1”. A lot. 144 blogs. A dozen dozen. How will I come up with 144 blog ideas? Well, for starters, they’re almost all going to fall under a handful of categories.
Here are 10 Types of Content your first blogs might fall into:
Types of Content for Blogging
- Evergreen Content
- Affiliate Content
- Long Term Nurture Content
- Sales Content
- Short Content
- Feedback Content
- Connective Content
- Ambassador Content
- Social Content
- New Growth Content
- Search Content
Which Categories will you try for your first blogs?
My suggestion is to try something new every month until you figure out what works for you most fluidly.
Evergreen Content
Evergreen Content will be blog posts you update periodically.
Affiliate Content
Affiliate Content is copywriting practice for brands you love
Long Term Nurture Content
Long-Term Nurture Content takes your people on a full tour of your offerings and has cool convos along the way.
Sales Content
Sales Content points toward a specific product. Most likely your first blogs won’t be sales content.
Short Content
Short Content entertains, follows trends, or makes a little mark
Feedback Content
This content is part research. Feedback Content uses questions, collaborations, and quizzes to understand your audience better.
Feedback is the final step of the 5 step Skill Transfer. Starting with Explanation and Demonstration, it ends with Feedback. If you miss feedback, there’s no loop. You’re just shooting your arrows without knowing how close to the target you’re landing. How can you improve that way?
Connective Content
Connective Content gives common ground to stand on. Builds a bridge. I consider two tracts under connective content.
My Story Content
Connection is easily made through storytelling. Humans are wired for stories, and I’m not the only one attuned to this idea. Aside from the subject at hand, in this blog post, it’s blogging. Surprise, surprise. Humans are made up of many interests, experiences, thoughts, and interactions. Speaking to your own other interests, experiences, thoughts, and interactions can go along way in gaining connections.
Website Content for First Blogs
Some content is written to create a more cohesive story. To give more context where context is due, but not always on the same page. Some content needs to be help together. I’ve heard it called Hub & Spoke Content like a bicycle wheel.
You can point some of your first blogs to website content. It’s good to link back to yourself. That’s the “web” part in the definition of blogging.
If your product is well suited to beautiful aesthetics, check out two brands, Tonic and Showit! They can help you make your web presence shine.
Ambassador Content
Ambassador Content is for people who love you already. This is for insider information.
Social Content
Social Content is for humans to connect with humans. Like, a place for your Thriends to get off the Threads app and interact with you. A peak behind the scenes. A cool photo of your cat.
New Growth Content
New Growth Content is a new way to lead to or reach out from old roots.
Search Content
Search Content starts from keyword research and leads back to your own thing. You could write into the void forever and never find your people if you don’t sometimes write about what people are looking for. Search content can be boring at first, but it lets the Google know you are here to connect with other people if you first look for what people are searching for. It’s similar to the old adage “give em what they want.” In the case of blogging, it means, “say it like they say it”. I’ve written blogs about tomatoes where I spell tomatoes wrong because people search for “How to plant Tomatos.” “Hoe to use Canva.” Yes, I KNOW it’s a typo, but it’s a typo LOTS of people make, and who doesn’t love a good excuse to use the word hoe in their blog without being offensive?
First Blogs, Done. Now what?
Now you write another dozen blogs.
I set up a tracker on notion to help me keep improving my blogs over time.
It has branding elements and includes my blog writing template elements so that each time I go through updating my blogs, I know what I’m missing.
Here’s a video I made about my blog post template.
