Sometimes I only have 20 minutes. There are many ways you can improve your Shopify SEO rankings by doing short spurts of work. Better is better, so strive for your website to be a little more SEO-friendly than you were last week!
Here’s what I’m doing to Improve my Shopify SEO:
I wrote a little blurb linking to two products on my site. I used the proper link-text for the target keyword. I’m putting this blurb with two links to my 2 related keywords on any page the copy could accept.
I have an e-commerce store and more than a few pages to work with. It’s overwhelming at times, but it’s also cool that it’s pretty robust. It’s much easier to rank for multiple keywords on a niche site with dozens of pages than it is on a site with just 4 or 5 pages.
My SEO rank tracking updates Monday evening, which is why I work to improve Shopify SEO on Sundays.
Sundays at my house have a theme of self-care, sustainability, and substantial. They are the same theme on Saturday. There are many ways to hit one of these themes on the weekend, and it allows me to keep my curiosity alive while remembering to focus on what’s important.
We don’t stick to very strict weekly schedules around here. We exist more on a project-based approach where we are going pretty hard in a particular direction and then letting off.
**checks SEO rank tracking**
—>> Dropped two points.
Keyword research is an integral part of writing to improve SEO, but there are a few ways to do it.
On Sunday, I’m starting where I am with what I’ve got. Search Engine Optimization. Are we on the same page with the definition?
I use Ubersuggest for keyword research. I do not know if it’s the best, but I have not reached its limitations yet. It works for me.
Put your domain into the keyword search bar and find out what you’re already searching for.
My site has been up for about a year, so even though i haven’t been writing like a paid copywriter on this site, I’m still ranking for some keywords.
Here’s their link about how to add keywords to your shopify store.
Here’s the keyword must-haves Shopify mentions:
But you’ll want it in a few other places too. Keep reading!
Shopify uses the page title to create the H1 for the page.
I’m ranking for a keyword even though my product name doesn’t match it perfectly. To improve SEO on Shopify, I will change the name to that perfect match && then duplicate the three sizes so that I have two separate pages with the same keyword. I’ll differentiate with style type or size.
SEO keyword & its synonyms in the meta descriptions. Secondary keywords you’re going for. Sneak one into the meta. Meta description is a great place for keywords tons of people search for, but you might not likely rank for.
Include the product-name, or target-keyword, use-dashes-to-separate-words, maybe include your brand or site name and then re-upload. I use Canva. Drag a& Drop from Chrome makes it pretty easy
On Shopify, you can’t change the name after you upload your image like you can in ShowIt, so you’ll have to change the name first to take advantage of the alt image SEO & help the visually impaired. It’s a lot of work to improve your Shopify SEO in this way. It is not as easy as it is on Showit, but it’s still doable.
Fun Fact — Dobedo’s brand colors are color-blind-proof! Thanks to our creative director Anna at Blunt Crayon!
If you already have tons of products, start with the ones you’re already ranking for to earn those SEO points!
A question people are searching for regularly and point it directly to your product landing pages. You’ll want to have the link text be your keyword.
If you can rank higher in the search for this, and it aligns with your product goals, focusing on these products will help your site gain a little traction while you look for another little SEO path that leads your way.
When you’re dropshipping on your e-commerce site, you may come across long URLs. The Chinese manufacturers will keyword stuff the product name because that’s the norm. A lot of dropshipping e-commerce is just curating. Mostly cutting out options you don’t like. There’s lots of renaming and revisualizing of what you offer in your store.
How many words is too long? Well, 20 words is too long in the slug. And in the page title of the blog post. 1 to 7 words is probably best. You could get away with 9-11.
For drop shipping, when the word is too long, I spend a few minutes pumping the combos into a keyword research tool.
Having the same Url & Page Name & H1 is great in most cases for e-commerce. Corroboration is validation.
This is for the drop-shipping peeps. You want all the products in your store to be white-labeled. In 2023 that means uploading the photos into Canva and removing the background or hiring a brand and product photographer.
Write a heading titled “[Product Name] Details” or something more creative. But srsly — that works.
Make sure your image names match your H1. Start with the first image in position. The one you see on brosweo.net.
You don’t want mismatched names. Corroboration is a big part of the trust factor in “like, know, trust”. Making your Image Name Match your blog name is key. Having the file name the same and the alt text include your keyword is 3 bonus points in one. These all corroborate to Googlebots that you intend to be in this space.
Start with the keywords you rank highest for. Don’t know what they are? Check-in with Ubersuggest.
Find something on the border of generic & niche that you can place in many of your product pages. If there’s something simple you can say 100 times, you might be able to beat some competitors.
Your H1 is your main keyword. There is no need for a cute, catchy title until thousands of people hit your store every day or week. Write your product name with details after in the H2 if you can’t think of a better way.
“One of the often-overlooked SEO opportunities has to do with images.”Mindy Weinstein. Founder of Market MindShift
We used to think sustainability meant keeping all of your cups. Now we think it means building a sustainable foundation that you can stand upon. A business that can support you.
SEO is very frustrating. It’s the most annoying on your first store. Because you made mistakes you have to change. But that’s okay! You’re better off for next time. Better, Stronger, Faster. Faster? I’m not sure. There are robots. It still takes time.
“Most people will only find you through search engines.”Arnie Kuenn
Here’s $100 off a Shopify subscription if you’re a new customer and interested in trying ecommerce out! (Yep, that’s an affiliate link!)
Looking for something new to try? —>> Join The Crew at Try Something New Every Month
SEO is boring, but it’s exciting in the long run. Still, you want something to keep you going in the meantime. A new hobby, maybe? Need a nudge? I’ll give you 24 for $27. Stay curious. Let’s Just Try It!
Keeping track of it all is pretty intense. —>> I use Notion to create the databases I need to stay on top of all my products and all my blogs.
I have about 100 of each, and I must have some way of tracking each page. Feeling so grateful that I started using Notion instead of Google Sheets. For what I need it to do, a series of connected databases is so much more useful than a worksheet in Google Sheets.
Have you ever used Notion?
I have not opened Sheets since I started using it.
SEO is hard, but your site is going to be so much better off in the long run with a strong core foundation. It’s like deep ab work but for your business instead of your body.