Have you ever caught yourself wondering about SEO key words?
It feels like a mystery, but it’s not. It’s mostly just a lot of work.
The search engine is trying to teach you to fill empty space rather than pile on more of the same.
High-quality work that works and people are looking for rather than a bunch of robot bullshit or duds.
I started my SEO journey in the spring after an old friend said, “I don’t want to be your friend anymore.” I’m not going into details, but I was bummed. I could easily have gone on a month-long journey through therapy or overshare on the podcast I was planning to make, but I just sorta shut down instead.
Do you ever shut down when things feel overwhelming?
SEO key words help the people find the information. The internet is so cool because you can find so much information. Right at your fingertips. But what about when you can’t find any information? It means the information isn’t getting to the people. The information can be better optimized to be found. At some point, we have to agree to agree what time it is, or what color blue is, or what color the ocean is. we need a point of reference. For the internet, we’ve agreed to call that “search engine optimization.”
With my head out of the clouds, I focused back on the basics. A year ago, I started a Shopify store. In the course I took, there were not many conversations about optimizing for search. The model of marketing they teach depends heavily on outreach. But I was feeling like a hermit.
I knew SEO was something I had to work on eventually; even Amy Porterfield says she wished she had worked on that sooner. (She also said she wished she tracked her forms earlier, so that’s one of the things I track in Notion.)
You start with a keyword research tool. You can install the keywords everywhere extension on Chrome, or just use Google’s built in optimizer for searchers to start. Type some ideas into he white google search box and see what pops up. Other people are searching for those things.
I purchased a lifetime membership to Ubersuggest and got to work SEO-ing. I went on vacation this 4th of July and am proud to say 14 people visited my store while I was on vacation without a laptop. So cute. It’s working.
When I started, I had 133 SEO Issues.
That feels like a lot.
Forty-three of them were low word count, and I learned you need about 200 – 300 words to ditch the low word count.
Check out this itty bitty transformation. I’m so excited. It’s nothing. **blushes**
It was so much work. I’d like to thank my finger muscles, my typing skills, and my robot, Jasper.
Here are my first SEO accomplishments —>>
The agony over missing H1s. Discovering that zero, I mean exactly ZERO, people search for your cute little product name every month. The internal debate over the I can do this //What am I thinking?!.
My SEO keyword research tool (Ubersuggest) updates Monday Evenings, and I like to make tweaks and improvements on Saturday and Sunday. Though I actually went really hard this week because it’s working, and I was on vacation last week. I’m so proud that a few people made it to the store while was making memories in the pool with the nieces. Really keeps me going.
I’m looking forward to making more connections between the pages of my store.
Ya know when you look at a spider web and it’s so intricate? That’s the goal. We want all the intersections.
Also proud to say that I got Google Search Console set up, and I created a blog post master tracker in notion, and it’s going great. Related databases? I could write a whole blog about how much I love them.
90 Days of SEO went well. I’m intrigued to see where the next 90 Days take me— now that I’ve laid a little groundwork and, dare I say … have created a few habits around “doing SEO.”