Wondring how to increase revenue in a company seems complicated but it is very simple. These are the only three ways to increase revenue:
You can get new people to buy your thing.
Or your people can buy more things.
You can get your people to buy things more often.
Let’s read it again. It’s so simple, it seems complicated.
There are some fancy names like “repeat business” “affiliate method” “partnerships”, “subscription model”, “churn & burn” “upgrade” “VIP” “add- ons” “tiers” “payment plans”, etc. But no matter the name, the rose smells one of three ways. New people. More money per transaction. More transactions, same people.
When I was 8 years old, I made bookmarks out of poster paper and sold that at my mother’s flower sale. “Sell new things to the same people.” It was also a lemonade stand. And iced tea!
I grew up on a daylily farm. So-called because each flower only lasts one day. Then it is a “deadhead.” (Not the grateful kind). The kind with earwigs inside. Mostly the purple daylily deadheads had earwigs. Not only did the purple ones have earwigs inside … they also stain your fingers purple.
By the time I reached 9— I was a farm worker, a hostess, a sales rep, a tour guide, and a serial entrepreneur.
I could also do a backflip. Standing, or with a round-off, and once on a trampoline — I did a double back. I scared myself so much because I fucking landed it. I’ve never tried it again. Why? Because … Dude. 9, 10 years old? That’s such a young age to go through that. Such a young age to realize you are SO MUCH DIFFERENT than everyone around you. And there was no one to put me in check or ask me what I was doing. My mom taught me how to do stuff instead of telling me I couldn’t do stuff. So now I have this undying ability to believe I can do stuff. Unless someone is ADAMANTLY telling me, repeatedly, that I cannot do stuff (which happens to people, ya know…) — my baseline belief is that “I can do that thing.”
One of my core beliefs as a child was “I bet you I can ________.”
I outran boys, I cut my steak with a knife. I rode my bike across the street.
That summer, I asked my mom … MOM **extra shrugged shoulders and pouty face** It’s SO HOT. Can I go to the pool today?
To which my mother replied —
“Dais.” (That’s what she called me.) “You can go to the pool every day this summer— at 4pm, when we are done in the garden.”
I asked her what Labor Day meant, one late August afternoon, and she said. “Oh, Dais. Labor day celebrates working.”
I thought that was a copout answer, but she was just being her quirky politically charged self.
She toned it down for my life, but my mom was on the Town Council. Realyl that just manifested to having the town flower be the one my mom collected. She was a very sneaky flower girl. Sunshine, they called her. Or at least that’s what all the love letters she kept in her dresser drawer addressed her as.
The medium I spoke with recently said my mom said that she always knew in her heart that she didn’t have that many years here and that’s why she taught me what she taught me.
That we work hard & die so take time to smell the flowers along the way.
Something like that.
Marketing, shmarketing. It’s everything that happens before they reach your door. Or your home page. The sales page isn’t Marketing. It’s sales. Marketing comes before the door. Sales comes when they’re in your space. If you’re wondering how to increase revenue in a company, you’ll need to know the difference. They are two sides of the same coin. The coin is the actual coin.
Social, SEO, Location, Affiliates, blah blah blah
Upsells, Add ons, VIPs, extra! Extra! Read all about it.
Like a cut & come again Zinia, repeat clients are the flowers that keep on flowering.
But also the easiest to get caught up in with those repeat monthly payments.
Honestly, I hate these. Out my face. I’m working towards the top two.
Let’s just try it?
Wedding music? Houses? Rentals? Hand-made leather goods? Coffee?
What are the words on your website supposed to be selling?
What’s the thing you have to give the world?
My righteous gemstone is the curiosity to try new things.