Hot damn, Baby! Consider me obsessed with content for Content Marketing.
I reached first page on Google for a term with 67 Difficulty SEO. In 8 weeks!
So fucking cool. Am I allowed to swear on this blog?
The results are keeping me stuck here in Content Land. Content, Content. It’s so easy. SEEOOOO easy.
My heart starts to pump faster when I find a sweet keyword that fits my niche and has the oomph. Liek this one—
Content for Content Marketing
Weirdly, a lot of people search for this term, but not a lot of people write for this term. That’s a little gap you can write to fill. Content is a simple way of saying “the stuff inside”. What are the contents of this box? The contents of this folder? What is the content of your blogging career? Is blogging dead?
“Fill the Gap” is an idea that stretches far beyond this blog. I’m not the first to say it, and I won’t be the last. Have you ever looked at Google’s Ngram Viewer? It shows words in print over time. I checkon it more than usual. Here’s the graph of the English use of “fill the gap”.
This focus keyphrase has the characteristics I need to succeed. Google just wants to bring the people the information. So tons of people are searching for “content marketing” but lots of people are writing about that, too. Ubersuggest, my keyword research tool, allows me to look for related keywords. That’s how I found the title of this blog.
I also make it the slug of my blog. That helps corroborate the understanding of what’s on this blog page for the Googlebots.
Is Blogging Content Marketing?
Yup! Blogging is content marketing. Earlier, I wrote a post called “Is Blogging Dead?” because that’s something else people actually search for. There’s an adage in sales and marketing to “give em what they want” and when it comes to blogging, that involves keyword research. Blogging is all about giving them what they want. But if your main content is words, then that means HOW they say it is very important. We want to be blogging about subject matter than people are searching for. The point of content marketing is two-fold. We want to attract people to our website and we want to answer the questions ofpotential buyers.
Everyone loves something for free, and in the information age, it makes sense that a lot of the content is free information. But what information is being searched for?
How to Improve Content Marketing
Sometimes I use my own brain to storm different content for content marketing ideas.
Today I asked my robot, Jasper.Ai, if he would rather write about fungus gnats on house plants or herbs for companion planting.
He didn’t really answer the question, but he did choose one and write about it. A few follow-up questions later, and I have the beginnings of a beautiful blog post with the oomph to rank.
I didn’t come up with these words on my own. I used a keyword research tool, Ubersuggest. You don’t have to use that one, there are many. But using a Keyword Research tool is going to help you locate what people are searching for and how they are saying it.
And it even has more searches and a lower SEO difficulty than the keyword I ranked for in 8 weeks. That’s pretty cool!
Ways to Find Content for Content Marketing
You can search for content ideas in a variety of ways.
- Keyword Research Tool
- Public Forums
- Google Search Box
- Ask AI
- Competitor Comments
Ask Ai
Jasper picked the second keyword, but the way. Not the first. He chose the one that is getting more monthly searches on Google, not the one that is currently ranking on Pinterest.
Which strategy-wise, is probably best.
The fungus gnats keyword came directly from Pinterest SEO Research, and the companion planting keyword came from Ubersuggest.
Eh, actually … In a round about way, the companion planting keyword came from Pinterest,too. Here’s how:
I was scrolling Pinterest today after finally making a business Pinterest. (A Binterest??!) to see what’s in my niche.
Following the trend for a few minutes, gazing over top pins, wondering who i can 10x, wondering who’s the goat in this space.
And I see it. A series of posts that I can make better. About stuff that fits with my niche.
I head to the blog, which was super easy because Pinterest is a visual search engine intent on sending people to the right place. And then I review the blog. Is it 10x more amazing than I could hope to accomplish? NOPE! Is it feasible that I could 10X the content that’s here? YEP!
Keyword Research Tool
So I head on over to Ubersuggest (my keyword research tool … Which do you use?) and plop in the URL of the blog name and Ubersuggest immediately pulls up every keyword ever that ranks to this blog.
There are 2694 keywords that this blog is ranking for. Not like, one page … the whole site.
The first keyword they ranked for was in April of 2022. Less than 2 years ago? WATCH THIS.
Organic Monthly Traffic? 2000-ish.
The site is RIDDLED with Ads that have nothing to do with the blog post. How can I do better than this? Can I 10x this? Can I make relevant freebies and simple products with this information?
HELL YEAH.
I’m on my way to 2000 monthly viewers. If this chump can do it, so can I.
** cat meme about typing hella fast **
Every time I write a blog, there’s another natural link to my products and another thing to make Pins about. It’s a beautiful cycle.
I’m really building an entire business that I can just take with me anywhere I can bring my 24″ iMac.
LOL. THIS IS NOT A TRAVEL BLOG.
I sit at a desk when I write. I do not hunch over a laptop on the couch. That’s one thing to know about me. Business-wise. I do not work from the couch. It is BAD for your posture, people!
Seriously. Chuck your laptop out the window and get a real computer with some ding dang ergonomics involved.
