Yeah, okay, maybe it wasn’t entirely by accident. I didn’t sleepwalk through it.
But I also didn’t INTEND to create a Youtube Channel starting at 10:30 pm on a midsummer’s Thursday night.
But here’s the thing.
At the bottom of my blog template on my how to plan a blog post, there’s a prompt that says:
What are the best visuals I have to describe this?
So yesterday I was on a mission to keep my new Pinterest account alive. I did a little searching to see what was trending. Something that fits in my niche. I found a trending topic.
One thing I haven’t made yet, in my first week of Pinteresting, is a video.
So I popped over to Canva, pulled out my Tonic Canva Templates, picked one I liked, and created a pin.
It’s really just a series of Canva slides downloaded as an mp4 so that it plays as a video.
Since my whole focus this year is on trying something new every month, I need something new for this next month. It’s a vicious cycle. You can’t really learn a new thing in a month. It takes longer. But I’m not attached to mastering a new thing every month, just getting it going.
So here’s what I’ve started, business-wise this year so far:
1. I started an actual business. Bank account, contract, payment processing, online presence.
2. I got my branding done. I know what colors, fonts, and visual motifs to use. I did not spend months on this. I paid someone with creative direction talents to tell me what to do. Okay, actually … I had the motifs already. The visual repetition.
3. I went to an in-person conference, met actual people, and networked old school, offline, and learned where to go for more information when I need.
4. I focused on SEO for my niche website (not this one) and wrote SEO-focused blogs, plus renamed items in my Shopify store according to what terms people are searching for when they’re talking about the thing I’m selling in that space.
5. I started a podcast. I took a “how to start a podcast” course, bought the equipment, got into the programs, and voilà!
6. I created a Pinterest account, made my first pins, and focused on affiliate marketing. This means, partially, that my first pins link to blogs that are affiliates. I also created linked databases in Notion that track things I need to track.
7. Well, since my random act of marketing last night, month 7 will be focused on Youtube and Connecting my Notion databases to each other for functional organization of all the things I need to track.
But do you see how it’s all layered?
Now I have a business, branding, payment processing, & a professional network. I have keywords my website ranks for, substantial blogs in my niche a Pinterest account that drives traffic to those blogs I already wrote, which have affiliate marketing links.
And now, I have a way to add videos embedded into my blog via my YouTube channel.
At some point this year, I need to focus on copywriting for clients, but I’m having so much fun writing for myself, it’s hard to take on someone else’s project.
And who KNEW that I would love writing blogs for content marketing so much? It just starts to create such a solid foundation.
Last night I found a keyword that has an seo difficulty of 8, but 9,900 people are searching for the term.
It’s spelled a little wrong. But English is hard. Maybe those are ESL speakers. I’m sure they’re fine people.
Let’s teach them How to Prune Tomatoes Plant.
Does being imperfect at English mean you don’t get to eat homegrown tomatoes? HELL NAH!!
You can have your tomatoes and eat them, too! By the way … Did you know that the Aztecs invented salsa verde? Tomatillos were a staple of their diet, along with the original companion planting garden … The three sisters.
Beans, Maize, Squash. & tomatoes. & crawfish. & spirulina.
Honestly, it doesn’t sound so bad. You can catch me being a little obsessed with ancient cultures. Wanting to go deep into caves full of human sacrificial remains? Hell yeah … Me too! Show me the ruins and the firey demon/god shadows and broken pottery pieces.
Here.for.it.
Blogging for Sustainable Marketing
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